Rather than start the year with resolutions, I like to wait a few weeks and let the dust settle. Once the fever has broken for the classic items– going to the gym, eating more salads– I focus on the business goals that will make my new year stronger than the one that just ended. First, an important disclosure: I don’t work…
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There will always be some waste in advertising: When you buy a billboard it’s unlikely every driver reading it will be your target audience. But when the Association of National Advertisers reports an estimated $7.2 billion dollars was lost globally to fraudulent ad impressions, it becomes clear that even an off-target human audience is better than a completely non-existent…
This week in Rhiza’s new interview series, 4 Questions, we speak with media industry expert, Tatia O’Connor. A 25-year veteran of broadcast media, Tatia currently serves as the President of Pittsburgh’s Media Association and WTAE-TV’s Director of Research and Client Services. Keen to deliver informed media insights to clients and coworkers, Tatia draws on her industry experience, consumer research…