As we begin the new year, many of us continue the annual tradition of making New Year’s Resolutions. While we all might have personal New Year’s Resolutions – to stay fit and healthy, to lose weight, to enjoy life to the fullest, or to spend less, save more – you should also start thinking of your business resolutions.
And there’s one resolution in particular we think you need to make: Start using your data.
Almost every organization that’s worth its salt has been collecting data, so much so that organizations and industry mavens now reference their “big” data, but very few are using that data effectively and at scale to solve real-world business challenges. Most of the time we hand over all of this data to our IT Department or the Business Intelligence Department. Are they really the ones you want creating your business presentations and visualizations? Data needs to be in the hands of the people on the ground, the ones who actually know the business and make decisions – executives, managers, and sales and marketing teams – not the quants and researchers who never let data out the door.
The idea of giving data to decision makers is not a new one, but adoption has been slow. That makes sense because most syndicated data is hard to set up and use, while enterprise data tools are even worse. According to a 2013 report by Accenture, only one in four executives uses data to make decisions. The other three use their gut instinct. And the numbers are even worse for Sales and Marketing. This absolutely needs to change in 2015.
So how do we get the people who actually understand the business to use data to inform their decisions? We need tools that are easy to use and understand, tools that present data in a way anyone could use. Find the right tools at rhiza.imagebox.com or give us a call at 412-488-0600 – we’d be happy to give you a demo.