Ready to Make Tracks: Autotrader Expands Partnership with Rhiza

Revving into 2016, Autotrader, the leading online marketplace for car shoppers and sellers, will add Rhiza to their pit crew to grow new and existing ad sale account revenue.autotrader_logo_sq

Autotrader, using Rhiza’s sales acceleration platform to expedite and simplify their data-driven sales process, expanded their pilot program into a long-term contract.

By delivering repeatable yet customizable data-driven stories to their customers, Autotrader will gain momentum in the online car buying market. In partnership with Rhiza, Autotrader will personalize digital advertising and marketing strategies using the best available data to help dealers increase car sales. Closing the gap in time and knowledge between their research and sales team, Autotrader will quickly deliver on its promise of helping car sellers connect the right buyer to the right car.

With more than 3 million vehicle listings from 40,000 dealers and 250,000 private owners, boasts the largest selection of vehicles, attracting more than 15 million qualified buyers each month. Autotrader is committed to driving sales with data: In December 2015 Autotrader won the Frost & Sullivan 2015 CIO Impact Award for Advanced Analytics and Big Data. To read more about their most recent accolade click here.

Autotrader is a company of Cox Automotive— a leading provider of automotive products and services worldwide, helping dealers, manufacturers and car shoppers find the solutions they need, fast.

Autotrader is the most visited third party car shopping site. Now, with the addition of Rhiza’s powerful software, Autotrader can deliver informed and strategic sales stories that help dealers better position in their online inventory and, in turn, improve their customer’s shopping experience.


To learn more about our customers and their success with Rhiza visit our Customers page.