Rhiza acquired by Nielsen

From the Pittsburgh Post-Gazette:

Global data firm Nielsen Holdings is acquiring Rhiza Inc., a Shadyside-based company that provides media and consumer analytics software.

Nielsen did not reveal financial terms of the deal, but the New York-based company, well-known for providing television ratings, confirmed Friday that a deal had been struck.

“Nielsen has completed its acquisition of Rhiza,” the company said in a statement. “The solution makes it easier for media researchers, sales and marketing managers to better understand an advertiser’s campaign objectives by capturing a complete picture of the consumer, uncovering growth opportunities and visualizing the competitive landscape.

“We are excited to welcome Rhiza, a company of 20 associates, into the Nielsen family,” the company stated.

Read the full article here: http://www.post-gazette.com/business/tech-news/2017/02/25/Nielsen-completes-acquisition-of-Shadyside-software-firm-Rhiza/stories/201702250061