Whatever the Data Source, Find Lookalikes Like a Pro

Many companies use lookalike modeling to bolster customer marketing and advertising efforts. Social platforms, like Facebook and Twitter, have rolled out native tools to help businesses do just that: target customers who “look” a lot like their current customers. But what if your customer base isn’t active on Facebook or Twitter? What if you want to seize offline as well…

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Pittsburgh’s TechHub Continues to Draw International Attention

With over 1,600 technology firms and a surge in venture capital people near and far are taking note of Pittsburgh’s growing tech game. This week Jonathan Keane, a journalist for international outlet IDG Connect, spoke with Rhiza CEO Josh Knauer on the future of Pittsburgh’s vibrant tech sector and the importance of letting our Yinzer flag fly: “There are assets…

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From MacGyver to the Blacklist: World Series Beer, TV Brand Preferences Then and Now

  Whoever wins, a dry spell will be broken: last week the Kansas City Royals and the New York Mets kicked off the 2015 World Series, each seeking to end a multi-decade drought of championship wins. Back in 1985 and 1986 – when the Royals and Mets last won the championship, respectively – game time TV ads very popular. Earlier…

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9 Tips for Selling Ads to Local Businesses

This week’s Street Fight Summit in New York City brought over 300 tech vendors, small businesses and representatives of large sales teams together to discuss the biggest trends in hyper local organizations. After hearing from Venture Capital partners, Buzzfeed editors and snazzy start-up founders, I’ve distilled the most valuable lessons of the day into: 9 Tips for Selling Ads to…

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