Rhiza Ramps Up Election Advertising Season with New Data Partner

166 million. 166 million voter registration records. From party affiliation to voting frequency to election habits, we here at Rhiza have gained a new level of insight into America’s consumers. Starting this month Rhiza is proud to offer L2’s national voter registration dataset. Completely anonymized yet showing voter behavior in federal, state and local elections for the past 65 years,…

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Another Happy Customer: BBC Talks Up Rhiza in Wall St. Journal Feature Story

A Wall Street Journal article featuring the BBC’s use of facial recognition software also discusses the key role Rhiza’s software plays in visualizing and analyzing the data captured in the process. The article describes how the BBC collects user expression data to gauge the likelihood of a program’s success as well as areas of improvement. The BBC is working with…

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Rhiza Team Lends a Hand at Rainbow Kitchen

Rhiza is about more than just helping companies use data to make better decisions. We’re also about serving our community and helping people in need. That’s why once a quarter, the Rhiza team comes together and dedicates a Saturday morning to making a difference and volunteering at a local community services organization. On Saturday, April 11th, the Rhiza team rounded…

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Pittsburgh Fans Win NL Central Division

The 2015 MLB regular season is just a couple of weeks old, and there is already a lot of buzz surrounding Rhiza’s hometown Pittsburgh Pirates. Following two consecutive winning seasons and two playoff runs, many have set high expectations for the team and ESPN’s Buster Olney even selected the Pirates as his pick to win the 2015 World Series. However,…

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WebMD Users May Not be Easily Fooled

In accordance with John Oliver’s request to bring back the true meaning of April Fools Day, Rhiza has decided to take the Last Week Tonight No-Prank Pledge. Instead of celebrating April Fools Day with pranks and hoaxes, we decided to conjure up some interesting data visualizations to prove that using data to tell a meaningful story is not a joking…

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Rhiza and CNBC Reflect on the Heinz-Kraft Merger

Earlier this week, CNBC reached out to Rhiza to leverage our expertise in data visualization. Following the announcement of the Heinz and Kraft merger on Wednesday, CNBC wrote a fascinating story detailing the location of Heinz ketchup and Kraft macaroni and cheese consumers. It also highlighted the Rhiza Platform’s ability to quickly combine different datasets with geography based visualizations in…

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Did Texas Make 50 Shades a Record-Breaker?

Valentine’s Day weekend offers plenty of opportunities to spend money: expensive dinners, chocolates, flowers and diamonds. This year’s holiday offered one more—Fifty Shades of Grey. The premiere of the controversial film, based on the novel by E. L. James, came the day before V-day. And whether out of excitement or morbid curiosity, people flocked to the theaters in droves, earning…

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Nominated for Tech 50… again!

For the 3rd consecutive year Rhiza has been named a finalist for the Tech 50, the Pittsburgh Technology Council’s annual list of the regions most successful and innovative companies.  Nominated in the Innovator of the Year category, we’re in good company alongside leading energy and robotics companies.  A full list of the nominated Tech 50, along with details about the…

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Pittsburgh-Based Startup Rhiza Closes $3 Million Funding Round to Accelerate Growth

User-friendly and intuitive marketing analytics platform funded by first outside investors PITTSBURGH – June 17, 2014 – Rhiza, the leading provider of marketing analytics tools that make Big Data actionable for marketers and salespeople, announced today that it has closed a $3 million Series-A funding round led by Pittsburgh-based Draper Triangle Ventures with participation from Arthur Ventures, and Camp One…

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