Rhiza for Ad Sales adds enormous targeting power to local TV ad sales by combining deep consumer insights and comScore or Nielsen ratings in one solution, without the need to change the way they are delivering those ads.
Rhiza Data Scientist Amy Hepner talks opportunities & risks of using data science for social progress.
This morning Angela Potts, Senior Director of Business Development at The Trade Desk, presented the “Past, Present and Future” of programmatic advertising. Hosted by the Media Association of Pittsburgh (MAP), attendees were eager to raise their awareness of this growing technology.
This week in Rhiza's interview series, 4 Questions, we speak with media data analysis expert, Harley Ellenberger. Harley currently serves as the Vice President of Analytics at Kantar Media Ad Intelligence, leading teams in delivering insight-driven analysis, market research and data visualizations.
Rather than start the year with resolutions, I like to wait a few weeks and let the dust settle. Once the fever has broken for the classic items-- going to the gym, eating more salads-- I focus on the business goals that will make my new year stronger than the one that just ended.
Remind your customers that you have information they need and an attitude they can work with by using these three tips in your next sales meeting.
This week in Rhiza’s new interview series, 4 Questions, we speak with media industry expert, Tatia O’Connor. A 25-year veteran of broadcast media, Tatia currently serves as the President of Pittsburgh’s Media Association and WTAE-TV’s Director of Research and Client Services.
Start 2016 with a bang. Try these three strategies to show your customers that you can do far better than A18-34.
Autotrader, using Rhiza’s sales acceleration platform to expedite and simplify their data-driven sales process, expanded their pilot program into a long-term contract.
Looking to increase the ROI of your data? Rhiza Customer Success Manager, Juddson Poeske, shares 6 habits critical to driving ad revenue growth with data.