Whatever the Data Source, Find Lookalikes Like a Pro

Many companies use lookalike modeling to bolster customer marketing and advertising efforts. Social platforms, like Facebook and Twitter, have rolled out native tools to help businesses do just that: target customers who “look” a lot like their current customers. But what if your customer base isn’t active on Facebook or Twitter? What if you want to seize offline as well…

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Pittsburgh’s TechHub Continues to Draw International Attention

With over 1,600 technology firms and a surge in venture capital people near and far are taking note of Pittsburgh’s growing tech game. This week Jonathan Keane, a journalist for international outlet IDG Connect, spoke with Rhiza CEO Josh Knauer on the future of Pittsburgh’s vibrant tech sector and the importance of letting our Yinzer flag fly: “There are assets…

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From MacGyver to the Blacklist: World Series Beer, TV Brand Preferences Then and Now

  Whoever wins, a dry spell will be broken: last week the Kansas City Royals and the New York Mets kicked off the 2015 World Series, each seeking to end a multi-decade drought of championship wins. Back in 1985 and 1986 – when the Royals and Mets last won the championship, respectively – game time TV ads very popular. Earlier…

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9 Tips for Selling Ads to Local Businesses

This week’s Street Fight Summit in New York City brought over 300 tech vendors, small businesses and representatives of large sales teams together to discuss the biggest trends in hyper local organizations. After hearing from Venture Capital partners, Buzzfeed editors and snazzy start-up founders, I’ve distilled the most valuable lessons of the day into: 9 Tips for Selling Ads to…

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Notes from the Field: Rhiza and the Edinburgh TV Festival

If you follow Rhiza on Twitter you may have asked yourself last week: Did they expand into the TV business? Why are there so many photos from the Edinburgh TV Fest red carpet? No, unfortunately there won’t be a soapy reality TV show  starring  Rhiza any time soon, but we have learned that networks and content producers are ready to…

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Rhiza Ramps Up Election Advertising Season with New Data Partner

166 million. 166 million voter registration records. From party affiliation to voting frequency to election habits, we here at Rhiza have gained a new level of insight into America’s consumers. Starting this month Rhiza is proud to offer L2’s national voter registration dataset. Completely anonymized yet showing voter behavior in federal, state and local elections for the past 65 years,…

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A Startup and a Baby

(Warning: not safe for people who coo at baby pictures out loud) Last week we welcomed our latest baby Rhizan to the workplace. It has been a while since we’ve have an adorable bundle of joy in the office. Seeing so many grown up Rhizans make funny faces and cooing noises at our latest little co-worker was a welcome change…

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