In Rhiza’s most recent user study, we asked local TV salespeople to share their prospecting secrets with us. How do they go about getting new business? While we fully expected to hear about a wide variety of data sources being used, what we did not expect was, just how highly the approach varied depending on the individual person we talked to.
OpenUp.FixIt. is a series of conversations about Inclusion. More women and minorities in tech and leadership, now! Sponsored by Rhiza & The Pittsburgh Technology Council
This week in Rhiza's interview series, 4 Questions, we speak with media data analysis expert, Harley Ellenberger. Harley currently serves as the Vice President of Analytics at Kantar Media Ad Intelligence, leading teams in delivering insight-driven analysis, market research and data visualizations.
Rather than start the year with resolutions, I like to wait a few weeks and let the dust settle. Once the fever has broken for the classic items-- going to the gym, eating more salads-- I focus on the business goals that will make my new year stronger than the one that just ended.
Remind your customers that you have information they need and an attitude they can work with by using these three tips in your next sales meeting.
This week in Rhiza’s new interview series, 4 Questions, we speak with media industry expert, Tatia O’Connor. A 25-year veteran of broadcast media, Tatia currently serves as the President of Pittsburgh’s Media Association and WTAE-TV’s Director of Research and Client Services.
Start 2016 with a bang. Try these three strategies to show your customers that you can do far better than A18-34.
Many companies use lookalike modeling to bolster customer marketing and advertising efforts. Social platforms, like Facebook and Twitter, have rolled out native tools to help businesses do just that: target customers who “look” a lot like their current customers. But what if your customer base isn’t active on Facebook or Twitter? What if you want to seize offline as well…
Whoever wins, a dry spell will be broken: last week the Kansas City Royals and the New York Mets kicked off the 2015 World Series, each seeking to end a multi-decade drought of championship wins. Back in 1985 and 1986 – when the Royals and Mets last won the championship, respectively – game time TV ads very popular. Earlier…
With Arby’s recent video dedication and the unveiling of a new sandwich in the Daily Show’s honor, we at Rhiza were touched by Arby’s ability to forgive and forget the years of abuse their brand received at the hands of Jon Stewart. For better or worse, the fast food chain has been the subject of many jokes and verbal beatings…