Sales Life Hack: Prospecting

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In Rhiza’s most recent user study, we asked local TV salespeople to share their prospecting secrets with us. How do they go about getting new business? While we fully expected to hear about a wide variety of data sources being used, what we did not expect was, just how highly the approach varied depending on the individual person we talked to.

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Whatever the Data Source, Find Lookalikes Like a Pro

Many companies use lookalike modeling to bolster customer marketing and advertising efforts. Social platforms, like Facebook and Twitter, have rolled out native tools to help businesses do just that: target customers who “look” a lot like their current customers. But what if your customer base isn’t active on Facebook or Twitter? What if you want to seize offline as well…

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From MacGyver to the Blacklist: World Series Beer, TV Brand Preferences Then and Now

  Whoever wins, a dry spell will be broken: last week the Kansas City Royals and the New York Mets kicked off the 2015 World Series, each seeking to end a multi-decade drought of championship wins. Back in 1985 and 1986 – when the Royals and Mets last won the championship, respectively – game time TV ads very popular. Earlier…

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