In Rhiza’s most recent user study, we asked local TV salespeople to share their prospecting secrets with us. How do they go about getting new business? While we fully expected to hear about a wide variety of data sources being used, what we did not expect was, just how highly the approach varied depending on the individual person we talked to.
This morning Angela Potts, Senior Director of Business Development at The Trade Desk, presented the “Past, Present and Future” of programmatic advertising. Hosted by the Media Association of Pittsburgh (MAP), attendees were eager to raise their awareness of this growing technology.