December 17, 2013
Comcast Spotlight and Rhiza Working to Help Advertisers Make Smarter Marketing Decisions
Comcast Spotlight to use Rhiza for Media; Software Combines Multiple Data Sources to Create Customizable, Multi-screen Advertising Recommendations
December 16, 2013 01:00 PM Eastern Standard Time
NEW YORK & PITTSBURGH–(BUSINESS WIRE)–Comcast Spotlight, the advertising sales division of Comcast Cable, and Rhiza, a leading provider of media and customer analytics software, today announced an agreement bringing new and beneficial media insights to Comcast Spotlight’s local, regional and national clients.
Comcast Spotlight is now utilizing the Rhiza for Media platform, a web-based research and sales software solution. Rhiza for Media provides customizable reports combining aggregate audience data with generalized media consumption information and market trends to produce detailed, graphics-rich presentations to help advertisers develop more efficient media plans.
“Companies ranging from ‘mom-and-pop’ operations to national brands are increasingly relying on detailed data to make strategic advertising decisions, and we’re helping them do it,” said Matt DeAngelis, Senior Director of Research for Comcast Spotlight. “Rhiza for Media helps us take a wide range of data and present it in an easy-to-understand way, demonstrating the geographic and demographic segmentation capabilities that only local spot cable advertising offers.”
Added Josh Knauer, CEO of Rhiza, “Comcast Spotlight’s clients will benefit from Rhiza for Media’s unique capability to blend information about people, businesses and market conditions from hundreds of sources. It’s not just about more data, but about presenting that data in an easy to understand way that ensures you engage your target audience.”
The Rhiza for Media platform used by Comcast Spotlight combines numerous qualitative and quantitative datasets, which can be customized based on each advertiser’s type of business and further enhanced with user-created datasets. Using that data, Comcast Spotlight is able to show clients how local cable advertising can pinpoint the neighborhoods where their customers (and prospective customers) live, overlaying that with aggregated information about what those audiences are watching. Data can be analyzed and summarized at multiple geographic levels, from a market-wide perspective down to a zone level analysis. (See the above example of a Rhiza for Media map, showing how data is presented.)
About Comcast Spotlight
Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 80 markets with approximately 35 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast. For more information, visit www.comcastspotlight.com.
Rhiza provides powerful yet easy-to-use analytics research tools that seamlessly mix enterprise data with public and syndicated data to give decision-makers a 360 view of a situation. Whether it’s making sense of complex customer purchasing patterns across distinct geographies or delivering the right message to the right customer at the right time, Rhiza’s analytics tools produce deep insights about customers, media consumption and the competitive landscape, all in a web interface accessible to everyone in the enterprise. Headquartered in Pittsburgh, Pennsylvania with a West Coast office in Seattle, Rhiza employs a world class team of data scientists, engineers and data visualization experts to put the power of big data insights into the hands of salespeople, researchers and managers.